According to McKinsey, there has been a rise of green start-ups of more than 65% since 2018 - this is from technology-based products to green energy to alternative proteins. With more Millennials and Generation Z leaders focused on Net Zero objectives, expect this to increase by 200%+ in the next 24 months. And, as so many companies continue to miss opportunities to make larger and larger commitments and impacts on the E the S and the G, its more critical than ever to support and promote new ways of making an impact across the sustainable spectrum. Take a look at this article from McKinsey on "Seizing Green Business Growth" here in Asia and let me know what you think! We have great tools emerging, but a long way to go...
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